TOURISM SECTOR
Brand Namibia's portfolio is a captivating display of innovative projects and creative endeavors. With a deep-rooted passion for excellence and originality, Brand Namibia's work sparks conversations and leaves a lasting impression. Noteworthy is the impactful project at a local community center, emphasizing empowerment and cultural enrichment.
TOURISM INDUSTRY OVERVIEW
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Namibia's tourism sector plays a vital role in the country's economy, contributing approximately 14.7% to the GDP and accounting for 15.4% of total employment. According to the Namibia Tourism Board (NTB), tourist arrivals surged by 87.4% in 2023, highlighting tourism as the fastest-growing sector in the nation, which employs over 100,000 Namibians through both direct and indirect job opportunities.
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The primary source of tourists to Namibia continues to be South Africa from the African markets, while Germany remains the leading source from overseas. Additionally, Angola, Zambia, Botswana, and Zimbabwe are among the top African markets, with the United States, United Kingdom, France, and the Netherlands comprising the leading overseas markets.
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Namibia possesses the necessary conditions for continued exponential growth in its tourism sector, which contributes to local economic development, job creation, community empowerment, and poverty alleviation, key priorities for the Namibian government. The tourism industry aligns with the Fourth National Development Plan (NDP4) and the Harambee Prosperity Plan, both of which promote broader economic development.
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Furthermore, tourism supports sustainable development goals by fostering biodiversity conservation and responsible tourism practices that ensure long-term stability. Conservation is a fundamental aspect of the Namibian experience; Namibia was the first African country to integrate environmental protection into its constitution. Today, over 46.8% of Namibia's land area is under conservation management, including national parks and reserves, communal and commercial conservancies, community forests, and private nature reserve, boasting 86 registered communal conservancies.
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Given Namibia's vast size, historical commitment to conservation, and stunning natural landscapes, the tourism sector is expected to expand significantly in the coming years. Notably, Namibia is home many wild animals and home to Hartmann’s Mountain Zebra, which is distinguished by its unique pattern and body structure that enable it to thrive in the Namibian environment.
TOP TEN TOURIST MARKETS IN 2023
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TOP TEN TOURIST MARKETS IN 2023
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NAMIBIA DIGITAL NOMAD VISA
VISA ON ARRIVAL
Namibia has introduced a new visa-on-arrival policy for certain travelers, effective April 1, 2025. This policy, announced by the Ministry of Home Affairs, Immigration, Safety and Security, aims to streamline entry processes and encourage the use of the online e-visa system.
One can either apply for a visa on arrival when they arrive at a Port of Entry for Namibia, or they can apply online before they travel for an e-visa. For either route, the cost is 1,600 Namibian dollars for travellers over 11 years old. Children between the ages of 11 to 6 will will be charged 800 Namibian dollars. Namibia’s Visa-on-Arrival programme currently includes 90 countries.
Nationals and citizens of countries that have not reciprocated Namibia’s gesture of visa exemption are required to apply for a visa in order to gain entry into Namibia.
All travellers to Namibia must acquaint themselves with Namibia’s visa requirements and ensure that they are in possession of the required visas before travelling to Namibia.
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Apply for your holiday visa (e-visa), (online) visa-on-arrival and short-term employment permit (“work visa”) online at https://eservices.mhaiss.gov.na
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Other permits must be applied for manually. Fact Sheet: https://eservices.mhaiss.gov.na/visaonarrival
Approved Visas and Permits Must Be Issued or Endorsed Before Entry into Namibia.
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An approval letter for a visa or permit, with or without proof of payment, is not a permit to enter Namibia. The visa or permit must be issued (as a loose-leaf visa) or endorsed (in the passport) before you travel to Namibia.
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If you travel to Namibia with an approval letter, with or without proof of payment, and are eligible for visa-on-arrival, you will be required to first obtain an entry visa (valid only for a few days) at the port of entry for a fee. This will enable you to enter Namibia and get the approved visa/permit endorsed in your passport.
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If you are not eligible for visa-on-arrival, you must apply for a visa before travelling to Namibia - you will not be allowed entry without a visa obtained beforehand.
E-visa and In-person visa-on-arrival is accepted and processed at the following ports of entry:
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Ariamsvlei Border Post
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Hosea Kutako International Airport
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Impalila Border Post
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Katima Mulilo Border Post
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Lüderitz Harbour
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Mohembo Border Post
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Noordoewer Border Post
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Ngoma Border Post
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Oranjemund Border Post
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Oshikango Border Post
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Trans-Kalahari Border Post
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Walvis Bay Airport
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Walvis Bay Harbour
Only e-visas are accepted at the following ports of entry (no visa-on-arrival application allowed):
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Eros Airport
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Gobabis Airport
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Grootfontein Airport
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Kasika Border Post
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Katwitwi Border Post
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Keetmanshoop Airport
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Klein Manasse Border Post
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Lüderitz Airport
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Mata-Mata Border Post
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Mpacha Airport
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Nkurenkuru Border Post
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Omahenene Border Post
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Ondangwa Airport
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Oranjemund Airport
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Ruacana Border Post
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Rundu Airport
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Sarusungu Border Post
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Senderlingsdrift Border Post
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Singalamwe Border Post
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Verloorsdrift Border Post
NAMIBIA TOURISM AT A GLANCE
14.7%
Nominal GDP in 2022
The tourism sector's contribution amounted to N$14.3 billion
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Third largest contributor to the country’s Gross Domestic Product (GDP).
85%
Arrivals are Tourists
In 2023, Foreign Arrivals were 1,054,181 and Tourist were 863,872
(2019: 1,595,973)
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This presents huge opportunities for the Tourism Industry.
36.8%
September to December
September to December is Peak Season
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It’s warmer in Namibia during this period.
31.9%
May to August
May to August is second best time to visit Namibia
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This is winter, transitioning to Spring.
2nd
Largest Employer
Preceded by Agriculture Sector
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Employment was 57,571, and when considering all tourism-related industries, it totaled 104,522 (2022) jobs.
NAMIBIA - A PLACE PEOPLE WANT TO VISIT
Foreign arrivals to Namibia increased by 87.4% in 2023, recording 863,872 in total foreign arrivals compared to 461,027 in 2022.
14.7%
Popular Tourists Entry Points:
11.2% HKIA
23.4% North Eastern border posts 39.1% Southern border posts
85%
Popular Tourists Mode of Travel:
73.7% Road
22.1% Air
4.2% Sea
36.8%
Average length of Stay:
14 nights
31.9%
Purpose of Travel:
48.1% Holiday
31.3% Visiting friends/relatives
15.8% Business
3,6% In- Transit
Arrivals are steadily rebounding to the pre-COVID figures. Foreign arrivals stood at 1,681,336 foreign travelers in 2019.
ROAD NETWORK AND ACCESSIBILITY
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Namibia’s road network spans over 49,000 km, including 7,000 km of paved roads and 42,000 km of gravel and earth roads.
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It connects major towns, economic hubs, and rural areas, facilitating trade, tourism, and development.
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The backbone of Namibia’s road network, running north to south from the Angolan border to the South African border, passing through key cities like Windhoek, Keetmanshoop, and Otjiwarongo, this road is approximately 2300 kilometers north to south.
Driving & Self-Drive Tips in Namibia
Driving & Self-Drive Tips in Namibia
Driving & Self-Drive Tips in Namibia
Road Rules
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In Namibia, you drive on the left-hand side.
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A valid driver’s licence is required (International Driving Permit recommended).
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Seat belts are compulsory for all passengers.
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Using a mobile phone while driving is illegal.
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Maximum speed on gravel roads: 80 km/h.
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A 4x4 vehicle is recommended for rough or remote areas.
Vehicle Preparation
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Before starting your journey:
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Check tyres, brakes and at least one spare tyre (preferably two).
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Adjust tyre pressure for off-road driving (approx. 1.8–2 bar, depending on terrain).
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The softer the sand, the lower the tyre pressure required.
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Plan fuel carefully and consider carrying extra fuel in jerry cans.
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Travel Planning
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Limit daily driving to 4–6 hours.
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Always aim to reach your destination before nightfall (wildlife hazard).
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Share your itinerary with someone.
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Carry sufficient cash, especially in remote areas.
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Bring an updated map, enough drinking water, and a first aid kit.
Safety Tips
Preventing “Snatch & Grab” Incidents
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Keep vehicle doors locked at all times.
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Open windows only slightly.
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Stay alert at intersections and four-way stops.
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Ignore strangers claiming you have vehicle problems.
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Only inspect your vehicle at safe public places or fuel stations.
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Do not stop or leave your vehicle if you encounter road obstacles — report the incident instead.
Valuables & Personal Safety
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Keep valuables out of sight.
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Never leave bags or electronics in your car.
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Carry your passport in a body pouch, not in a handbag.
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Avoid displaying expensive jewellery.
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Do not pick up hitchhikers.
In Towns & Public Areas
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Avoid using your phone openly while walking.
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Keep cameras stored when not in use.
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Avoid walking alone after sunset.
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Use taxis recommended by your hotel.
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Stay aware of your surroundings, especially at night.
Cash & ATM Safety
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Carry smaller amounts of cash.
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Withdraw money inside banks or secure ATM facilities.
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Do not accept help from strangers at ATMs.
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Never let your card out of sight.
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Shield your PIN when entering it.
TOP 10 DESTINATIONS AND THINGS TO DO IN NAMIBIA
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1. Fish River Canyon - The Fish River Canyon in southern Namibia is a breathtaking geological marvel, ranking as Africa's largest canyon and second only to the Grand Canyon globally. Spanning 161 kilometers in length, up to 27 kilometers wide, and plunging depths of nearly 550 meters, its rugged beauty captivates visitors and photographers alike. Fed by seasonal flows, the canyon's ever-changing landscape continues to sculpt its remarkable masterpiece.
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2. Damaraland and Kaokoland - Damaraland offers a stunning and diverse landscape, featuring rocky mountains, grassy plains, and a spectrum of earthy hues. It hosts Twyfelfontein, a UNESCO World Heritage site showcasing ancient rock engravings of the San/Bushmen people, highlighting a rich cultural heritage. Adjacent to the Kunene river, Kaokoland is inhabited by the Ovahimba, Namibia's last nomadic tribe, known for their search for water and pasture, making it an ideal destination for adventurous 4x4 tours and camping experiences.
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3. Aquatic Journeys- The perennial rivers (found in Northern and Southern Namibia) of Namibia lure visitors with canoeing, freshwater angling, white water rafting, sunset cruises while game watching, and a variety of birds. Namibia is blessed with the magnificent Epupa Falls in the north-west, Ruacana Waterfalls in northern Namibia and Popa Falls in the north-east.The coastal town of Walvis Bay is popular for sea kayaking, dolphin/marine cruise, speed-surfing, kite-surfing, and windsurfing alongside the Atlantic Ocean.At the same time, Henties Bay is a fisherman's paradise. Water-skiing takes place on the major dams of Namibia (Von Bach Dam, Hardap Dam) and scuba diving at Lake Otjikoto and Dragons Breath
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4. Sports Journeys - Several extreme and endurance sports events occur each year in Namibia, ranging from running to cycling. Events such as the Desert Dash, Windhoek Light Quest, The Desert Knights Mountain Bike and Mountain biking are just some of the many ultra-events on offer. Runners looking for extreme events can participate in the 100 Namib Desert or the 220km Namib Desert Challenge. Other extreme sports include mountaineering, endurance racing and motorcycle tours for those who like to feel the adrenaline rushing through their veins.
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5. Meet Fascinating Local Communities and Cultures - From the fascinating ochre-stained, braided Himba living off the land and in harmony with the wildlife and the extraordinary Victorian-garbed Herero women to the charming San hunter-gatherers and their ancient rock art, Namibia has its fair share of distinctive and interesting cultures. There are 13 ethnic groups, to be exact, and exploring their differences, not only sees you learning about them but discovering yourself. The people are the soul and heart, so while the landscapes are spectacular and the wildlife prolific, the people are friendly, unique and equally as much a reason for visiting the country.
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6. Go to Kapana in Single Quarters- A must-do cultural experience in Namibia is enjoying Kapana, the country’s famous street food. Visit the open markets, especially in Windhoek’s Katutura suburb, where you can savor freshly grilled beef with spicy chili sauces and mingle with locals for an authentic taste of Namibia.
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7. Spitzkoppe - Spitzkoppe, located west of Usakos, stands out as one of Namibia's most photographed and painted granite outcrops. Formed by the slow cooling of molten masses beneath the earth's surface, these intrusive rocks exhibit stunning formations unique to the area. Renowned for its captivating scenery and rich biodiversity, Spitzkoppe boasts a variety of interesting plants, birds, and wildlife, making it a must-visit destination for nature enthusiasts and photographers alike.
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8. Etosha National Park - Etosha National Park, established in 1907 and spanning 22,270 square kilometers, stands as one of Africa's premier game reserves, offering unparalleled wildlife viewing opportunities. Visitors can witness rare and endangered species like the black rhino, cheetah, and black-faced impala thriving in their natural habitat against the iconic backdrop of the expansive Etosha Pan. With its natural water holes attracting a diverse array of wildlife, staying within the park provides an immersive experience, making Etosha a must-visit destination for genuine wildlife conservation encounters.
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9. Skeleton Coast Park - Skeleton Coast Park, spanning 14,400 square kilometers from the Ugab river mouth to the Kunene river, is veiled in mysteries and mists along its desolate coastline. Abundant with tales of shipwrecks and scattered seal and whale bones, it merges the desolate desert with the icy ocean, creating an untamed wilderness of apparent lifelessness and visual oddities. Despite its eerie allure, the park's flat beaches draw fishermen seeking their catch amidst the haunting beauty of this unique coastal landscape.
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10. Sleep Under the Stars (AstroTourism)- Namibia, being as vast and predominantly uninhabited as it is, is almost entirely void of light pollution over its great expanses and has one of the darkest night skies you could ever imagine. And we’re not just saying it. The NamibRand Nature Reserve in southern Namibia, is actually a certified International Dark Sky Reserve. Ahem. As for the rest of the country, the skies are equally as impressive in all remote areas.
WHY NAMIBIA NEEDS A CONVENTION BUREAU
Adventure Tourism
Namibia is known for its rugged landscapes, including vast deserts and towering sand dunes, such as those in Sossusvlei. Activities like quad biking, sandboarding, and 4x4 safaris are popular.
Visitors can also enjoy adrenaline-pumping experiences like skydiving over the Skeleton Coast or exploring the eerie, abandoned Kolmanskop ghost town.
Wildlife and Safari Tourism
Namibia is a premier destination for wildlife enthusiasts. With its national parks, such as Etosha National Park, visitors can observe the "big five" (elephant, lion, rhino, leopard, and buffalo) as well as other fascinating species in their natural habitats.
Waterberg Plateau and Namib-Naukluft Park are also known for wildlife and bird-watching tours
Cultural and Heritage Tourism
Namibia's rich cultural diversity is reflected in its indigenous tribes, such as the Himba, San, and Herero people. Cultural tours allow visitors to learn about the traditions, crafts, and lifestyles of these groups.
Heritage sites like the Twyfelfontein rock engravings and the Namib Desert are UNESCO World Heritage-listed and provide deep insight into the history and natural beauty of the country.
Ecotourism and Sustainable Tourism
Namibia has made great strides in sustainable tourism practices. Visitors can engage in conservation-focused tours in areas like the Desert Rhino Camp, where they can track black rhinos and learn about wildlife conservation efforts.
Beach and Coastal Tourism
The Skeleton Coast offers a unique combination of desolate beauty and wild coastal landscapes, attracting tourists for nature walks, beach activities, and whale-watching.
Swakopmund, a coastal town, is popular for its colonial architecture and water-based activities like diving and fishing.
Photography and Scenic Tourism
The dramatic landscapes, like the Namib Desert, Dead Vlei, and Fish River Canyon, make Namibia a photographer’s paradise. The stunning desert dunes and unique wildlife provide countless opportunities for travel photographers.
Luxury and Wellness Tourism
Luxury and Wellness Tourism: For those looking for relaxation, several luxury lodges and resorts offer wellness experiences, such as spa treatments, yoga, and tranquil nature retreats amidst Namibia’s desert landscapes.
Some resorts also offer private safaris and high-end services, combining adventure and luxury.
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Namibia Convention Bureau (NCB) is a destination marketing body, with a primary role to market and sell Namibia as a MICE- Meetings,Incentives,Conferences and Events destination.NCB is responsible for all stakeholders who would like to organise international meetings, incentives, conferences and events by offering ‘one-stop-shop’ independent information assistance, as well as give planners unbiased and neutral advice is the natural starting point for anyone who wants to organize a meeting,incentives,conferences or event in Namibia.
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NCB is involved in preparing and submitting bids, coordinating with key stakeholders, and ensuring that Namibia meets all requirements set by international event organisers. This includes promoting Namibia’s potential as a top destination, showcasing infrastructure, and managing logistics to strengthen the bid’s competitiveness. Furthermore, The Namibia Convention Bureau will serve as a coordinator for the MICE sector and the catalyst for attracting business events to Namibia. Working in close partnership with the public and private sectors, NCB will support the industry’s growth in line with the broader socio-economic development goals of the government.
ROLES OF NAMIBIA CONVENTION BUREAU (NCB)
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Destination Marketing Promoting Namibia as a premier destination MICE.
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Facilitation of the NCB Strategy and Action Plan Development
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Coordinator for MICE VISA (meetings, incentives, conferences and exhibitions)
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Receive/Identify MICE activities & Bidding MICE events
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Collaborating with OMAs, SOE’s and Private sector to secure hosting events
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A liaison for Event Planning & Logistics
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Identify & facilitate MICE training programs for capacity building and skills development
SCHENGEN – INSPIRED SOUTHERN AFRICA VISA
ANGOLA • BOTSWANA • NAMIBIA • ZAMBIA • ZIMBABWE
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Angola, Botswana, Namibia, Zambia, and Zimbabwe, members of the Kavango-Zambezi (KAZA) Transfrontier Conservation Area , pledged to broaden the use of the univisa currently operating only between Zambia and Zimbabwe (Announced in May 2024)
NAMIBIA AND HER PEOPLE
ANGOLA • BOTSWANA • NAMIBIA • ZAMBIA • ZIMBABWE
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Namibia is a land of remarkable diversity, not only in its landscapes but also in its people. Nestled in southern Africa, the country is home to vast deserts, rugged coastlines, fertile plains, and iconic wildlife. But beyond these natural wonders, it is the warmth, resilience, and spirit of its people that truly define Namibia.
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Namibia is a vibrant tapestry of cultures and languages, with a rich history that dates back to the Stone Age. Today, the nation is home to thirteen distinct ethnic groups, each contributing to its unique cultural landscape. Visitors to Namibia will be immersed in a kaleidoscope of languages and traditions, experiencing the diverse ways of life that coexist harmoniously.
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For visitors eager to connect with the people of Namibia, a visit to a cultural village or market is essential. Locations such as Mondesa in Swakopmund or Katutura in Windhoek offer a unique glimpse into everyday Namibian life. Here, you can engage with locals and witness their vibrant lifestyles firsthand.
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Travellers can expect to engage with a rich cultural heritage characterised by traditional music, dance, and art forms that reflect the diverse backgrounds of the Namibian people. The coexistence of various ethnic groups fosters a sense of unity and community, making Namibia a welcoming destination for all who visit.
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Namibia's motto, “Unity, Liberty, Justice,” encapsulates the values that unite its diverse communities. The country continues to navigate its post-colonial identity while celebrating its rich cultural heritage. The warmth and resilience of its people remain at the heart of Namibia's story—whether through the bustling markets of Windhoek or the traditional lifestyles of rural communities
NAMIBIA AND HER PEOPLE
GREETINGS IN NAMIBIA
KEY CONTACTS
